The South West Sydney new home market can now access the services of a national custom design and construct building company which also offers a complete range of project homes.

Integrity New Homes South West Sydney has created a new benchmark by offering a range of standard off-the-shelf designs with a complete design and construct service allowing new home buyers the best of both worlds.

The company has opened a cutting edge demonstration home at 40 Doolan Crescent in the Magnolia Precinct of the prestigious Harrington Grove development
Integrity New Homes South West Sydney director, Chris Nel, said there has been a surge in clients who want homes designed to specifically suit their land backed by comprehensive pricing.

“Some disenchanted consumers have come to us after they have signed contracts with project home builders only to be hit with variations for $60,000 in site costs and upgrades.

“It seems in some instances the site costs and upgrades were ‘left out’ of the original contract to create an impression of lower pricing.
“We do not want to be the cheapest builder but we do want to offer value for money and give people a custom designed home that suits their land and has thorough and achievable pricing,” Mr Nel said.

 “There is a significant gap in the South West Sydney market for a builder who can offer the flexibility of custom designed and project homes but with the systems, processes and economies of scale of a project/volume builder.

Integrity New Homes South West Sydney has established a five point competitive advantage, in order to set the company above and away from other builders, which includes:

Lifetime structural warranty;
Communication guarantee for all clients;
Affordable custom design solutions, particularly when compared with hiring an architect;
Customer focused Integrity Edge quality assurance programme; and
HIA GreenSmart accredited and sustainable building focused.

The Integrity approach is to use a zonal design philosophy which allows for communal living spaces as well as spaces for family members to seek out quite places for say, doing homework and playing video games.

The company strives to continuously set benchmarks within the building industry by incorporating modern, innovative and effective lifestyle housing solutions along with a strong emphasis on style, functionality, quality and value for money.

“We create one-off custom designs or “off-the-shelf” homes and duplexes which includes more than 300 homes from our design library of single, double and, even, triple storey designs,” Mr Nel said.

For more information contact Chris Nel on ph: 0406 368 640 or visit


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