World leading domestic appliance pioneer, Miele has been voted “Best Brand Ever” in a poll by German brand ranking watchdog “Best Brands”.

Miele was awarded the special prize in the Best Product Brand award category to mark the 10th anniversary of the ranking system. No other product brand has rated so highly by German consumers over such an extended period.

Miele are German based and Integrity New Homes specifies a wide range of their appliances as standard across the company’s specification.

The “Best Brands” ranking is based on a survey conducted by GfK (German market research company) to monitor the market success of the most prominent brands. A total of 5,000 consumers, were asked to assess the most successful product and company brands with the respect to brand trust, quality, reputation and global recognition.

This ranking, which has been complied annually 2004, is the only survey to assess companies according to market success and appeal to consumers.

The “Best Brands Ever” award reflects aggregate scores since the survey commenced a decade ago with second and third places going to Lego and Nivea respectively.

Dr Reinhard Zinkann, Managing Director and Co-Proprietor of the Miele Group said: “This prize honours long-standing trust in a brand and its enduring success. When all is said and done, it comes from consumers in their entirety and goes to all our employees.

“This makes it the most valuable compliment a manufacturer of branded good could possibly ever receive,” he said.

The companies behind the “Best Brands” awards are GfK, Wirtschaftswoche (German business weekly news magazine), ProSiebenSat.1 (mass media company), the Brand Association (brand developer), iq-media marketing (communication service provider) and Stroer Out-of-Home Media AG (media marketer).

Talk to your Integrity New Homes sales consultant about the Miele appliances which may be specified in your new home.